Softline Group // Events // SAMS Europe

SAMS Europe

SAMS Europe is the leading SAM event, where more than 200 software asset managers and IT procurement from Europe's top companies meet. At this event you can learn all about Software Asset Management, and grow your SAM maturity level. Throughout 3 days you get the chance to discuss the opportunities as well as challenges that lie ahead for the industry.

From 28th - 29th of September 2020, Europe's biggest SAM-event will take place in Berlin. For the 9th time already, more than 150 SAM-experts will meet,  sharing knowledge about the latest #SAM & #ITAM trends - in the practical, technological and strategic sense.

SAMS Europe 2017

Additional information:

Where: Palace Hotel, Berlin, Germany

Of course, measures are in place for a safe conference participation, with the we.CONECT Smart Distancing & Networking Concept.

Who should attend: SAM managers, license managers, IT procurement, IT managers, IT professionals & license experts

Softline Groups' international team attended this event for the 6th time. You are welcome at our booth to discuss your SAM challenges. Our team will be happy to share our SAM knowledge and expertise with you.

Since this year's event will be live as well as virtual, you can also join us from your home office! 

Be sure to join us during our World Café session: Realising cost savings on cloud spend when moving ahead on SAM & ITAM maturity level.

Together with you, Dennis Montanje would like to discuss how to manage and optimise the Cloud & SaaS spend within your organisation, what challenges may lie ahead, and how to overcome them.

Learn from your peers and find inspiration from experiences from others!


This year, Karim Djeribi (Head of License & Software Asset Management @ Euroclear) will share concrete tips to get C-levels attention on SAM, and how to keep it. 

Sharing real life experiences coming directly from the field. Mr. Karim Djeribi will lead you through the Euroclear journey and how you can get the attention from C-level you need to take the next step. And, more importantly, how are you able to maintain this attention so you can increase in SAM maturity.