Softline Group // Events // SAMS Europe

SAMS Europe

SAMS Europe is the leading SAM event, where more than 200 software asset managers and IT procurement from Europe's top companies meet. At this event you can learn all about Software Asset Management, and grow your SAM maturity level. Throughout 2 days you get the chance to discuss the opportunities as well as challenges that lie ahead for the industry.

  • 2021
  • 2020

We were present SAMS Europe in Copenhagen. Our expert team members Thomas Kowalski and Fons Habes helped to tackle your ITAM challenges. We hosted sessions on driving digital transformation through your software portfolio.

Softline session

The Software Portfolio Drives the Digital Transformation

Although the majority of the SAM industry is still very business creating Effective License Positions and mitigating audit exposure, a new wave is coming. More and more people understand that ITAM is a crucial function to be able to make the digital transformation, and the Enterprise Architecture is at the heart of it enabling Application Portfolio Management, Technology Risk Management, Application Modernisation.


What you'll learn in this on-demand session:

  • The crucial function of ITAM as a driver of digital transformation
  • Successful optimization of functions for effective license positions
  • Best practices for audit exposure mitigation
Download The Digital Transformation on-demand session

From 28th - 29th of September 2020, Europe's biggest SAM-event took place in Berlin. For the 9th time already, SAM-experts met,  sharing knowledge about the latest #SAM & #ITAM trends - in the practical, technological and strategic sense.

Additional information:

Where: Palace Hotel, Berlin, Germany

Of course, measures were in place for a safe conference participation, with the we.CONECT Smart Distancing & Networking Concept.

Who attended: SAM managers, license managers, IT procurement, IT managers, IT professionals & license experts

Softline Groups' international team attended this event for the 6th time, sharing SAM knowledge and expertise with you.

This year's event was live as well as virtual, so people also joined from their (home) offices! 

This year, we hosted the World Café session: Realising cost savings on cloud spend when moving ahead on SAM & ITAM maturity level.

Here, attendees discussed how to manage and optimise the Cloud & SaaS spend within their organisations, what challenges may lie ahead, and how to overcome them.

The most important part was learning from peers and finding inspiration from experiences of others!


This year, Karim Djeribi (Head of License & Software Asset Management @ Euroclear) shared concrete tips to get C-levels attention on SAM, and how to keep it. 

Sharing real life experiences coming directly from the field. Mr. Karim Djeribi lead the attendees through the Euroclear journey and how to get the attention from C-level needed to take the next step. And, more importantly, how to maintain this attention so organisations can increase in SAM maturity.