Softline Group // Events // SAMS Europe

SAMS Europe

SAMS Europe is the leading SAM event, where more than 200 software asset managers and IT procurement from Europe's top companies meet. At this event you can learn all about Software Asset Management, and grow your SAM maturity level. Throughout 3 days you will get the chance to discuss the opportunities as well as challenges that lie ahead for the industry.

From 18th - 20th of September 2019, Europe's biggest SAM-event will took place in Berlin. For the 8th time already, more than 250 SAM-experts have met each other.

SAMS Europe 2017

Additional information:

Where: proArte Hotel, Berlin, Germany

Who should attend: SAM managers, license managers, IT procurement, IT managers, IT professionals & license experts

Softline Solutions' international team will attend this event for the 5th time and will contribute with the keynote presentation again. You are welcome at our stand to discuss your SAM challenges. Our team will be more than happy to share SAM knowledge & expertise with you.

This year John Lankester (Senior Advisor/License Manager @Rijkswaterstaat) will discuss ITAM at Rijkswaterstaat - from insight and overview to reliable advice!

Rijkswaterstaat CIV has worked in recent years to gain insight into a technically and organizationally complex environment. Now the next step has to be taken to arrive at comprehensible and reliable advice for the internal organization.

  • Which efficiency gains can be made?
  • How to gain insight into costs?
  • What is the possible optimization and consolidation of the application landscape?

You can attend his presentation on September 19th at 15.00 CEST.

This year Thomas Kowalski (Account Manager SAM) will do the Icebreaker round table: "Setup and Implementation ITAM". 


  • Why ITAM, advantages and background
  • Basics and requirements for the implementation of a successful ITAM
  • Usage and requirements tools
  • Integration of and impact on processes

You can attend this Icebreaker Round Table on September 18th at 19.00 CEST.