Softline Group // Events // SAMS Europe

SAMS Europe

SAMS Europe is the leading SAM event, where more than 200 software asset managers and IT procurement from Europe's top companies meet. At this event you can learn all about Software Asset Management, and grow your SAM maturity level. Throughout 3 days you get the chance to discuss the opportunities as well as challenges that lie ahead for the industry.

From 18th - 20th of September 2019, Europe's biggest SAM-event took place in Berlin. For the 8th time already, more than 250 SAM-experts met at the conference.

SAMS Europe 2017

Additional information:

Where: proArte Hotel, Berlin, Germany

Who attended: SAM managers, license managers, IT procurement, IT managers, IT professionals & license experts

Softline Groups' international team attended this event for the 5th time and contributed once again a presentation. Thank you to we.CONECT for the great organisation of SAMS Europe 2019 and to all attendees we exchanged knowledge with on current and future ITAM topics. See you next year!

This year John Lankester (Senior Advisor/License Manager @Rijkswaterstaat) discussed ITAM at Rijkswaterstaat - from insight and overview to reliable advice!

Rijkswaterstaat CIV has worked in recent years to gain insight into a technically and organisationally complex environment. Now the next step has to be taken to arrive at comprehensible and reliable advice for the internal organization.

  • Which efficiency gains can be made?
  • How to gain insight into costs?
  • What is the possible optimisation and consolidation of the application landscape?

This year Thomas Kowalski (Account Manager SAM) did the Icebreaker round table: »Setup and Implementation ITAM«. 


  • Why ITAM, advantages and background
  • Basics and requirements for the implementation of a successful ITAM
  • Usage and requirements tools
  • Integration of and impact on processes

Impressions from SAMS Europe 2019

SAMS Europe 2019 Martin Schaletzky
SAMS Europe 2019 Softline Group
SAMS Europe 2019 Softline booth
SAMS Europe 2019 Thomas Kowalski
SAMS Europe 2019 Tobias Kaminsky