Softline Group // Company // History

No garage. Just genius.

The Softline story began in 1983. And, as is appropriate in the IT industry, it begins with a young genius – Peer Blumenschein, who was then aged 16. He began selling software for the new desktop computers that came to Germany from the USA. By 2000, Softline had established itself as a well-known software reseller and as one of the first to offer online and download services. Today, Softline is an international company focusing on IT consulting and support. And it continues to grow.

Milestones along the road to success.

  • 03/2020: Softline Group wins record order worth 16.5 million euros
    03/2020: Softline Solutions becomes partner of Tanium
    04/2020: Softline Group is awarded for the seventh consecutive year with Flexera Partner Award
    07/2020: Softline expands ServiceNow partnership in the DACH region
    08/2020: ServiceNow announces Softline as Premier Partner
    08/2020: Softline Solutions is recognized by Gartner as one of the top ten companies worldwide in the Magic Quadrant for SAM Managed Services
    09/2020: Nutanix announces Softline as »Cloud Champion« Partner
    09/2020: Softline AG and Software Technology Resources (STR), a brand of Softline Solutions France, separates for strategic reasons
  • 05/2019: Softline opens office in Wolfsburg, Germany
    07/2019: Softline Group is awarded for the sixth consecutive year with Flexera Partner Award
    09/2019: Stefan Kiener resigns from Supervisory Board. Florian Schulte newly appointed to the Supervisory Board.
    10/2019: Softline Group launches its own ISO-certified cloud solution
  • 01/2018: Softline Group opens office in Denmark
    02/2018: Softline Solutions receives ISO 27001 Certification for Information Security (TÜV SÜD)
    03/2018: Softline AG and ITAMS further expand growth strategy with partnership
    03/2018: Softline Group is awarded for the fifth consecutive year with Flexera Partner Award
    07/2018: Softline Group becomes specialized SAM implementation partner of ServiceNow
    07/2018: Snow announces Softline as Platinum Partner
    10/2018: Softline Group and Amettis Sarl strengthen growth strategy through partnership
  • 01/2017: Softline AG negotiates Partnership with IPR-Insights
    03/2017: Softline Group renames its subsidiary Prometheus to Softline Services
    03/2017: Softline is awarded for the fourth time in a row by Flexera Software as "EMEA Partner of the Year"
    04/2017: Softline AG AG executes approved capital reduction
    05/2017: Softline AG executes approved increase of the share capital
  • 03/2016: Softline is awarded for the third time in a row by Flexera Software as "EMEA Partner of the Year"
    08/2016: Softline Group opens office in Austria
    11/2016: Softline AG with capital reduction and capital increase within the debt-equity swap
  • 01/2015: Softline AG resolves on capital increase for further growth
    02/2015: Softline AG increases share capital to approximately 10.3 million € by issuing 536,189 no-par shares
    03/2015: Softline is awarded for the second time in a row by Flexera Software as "EMEA Partner of the Year"
    10/2015: ITAM Review draws Softline for the second year in a row as "Best in Class SAM Managed Service Provider"
    10/2015: Softline Solutions opens office in London
  • Softline AG announces changes to its Management Board: Sokrates Koutounidis resigns from the Board with effect from the end of March 2014
    Former CFO Martin Schaletzky succeeds him as director with effect from 1 April 2014
    16 May 2014: Softline AG and Softline Systems & Services separate with immediate effect
  • Increase in SAM activities in Belgian and Luxembourg markets; ASIST exits from the Softline Group but remains a strategic partner
    Softline AG announces changes to its Management Board: Bernd Wagner resigns from the Board with effect from the end of April 2013 // Sokrates Koutounidis succeeds him as director with effect from 1 May 2013
    Prof. Dr. Knut Löschke was elected as the new chairman of the supervisory board on October 23rd, 2013, after Bernhard von Minckwitz had to resign from his office for personal reasons
  • XPERTLINK GmbH established
    Softline AG successfully completes restructuring. Activities in Norway are discontinued / Activities in Belgium are focused into a single company
    Restructuring of the Management Board: Harry Kloosterman and Christoph Harvey leave the company / Bernd Wagner takes over the management of Softline AG as sole director
  • Appointment of Harry Kloosterman and Bernd Wagner to the Management Board
    Acquisition of French company STR (Software Technology Resources) S.A.S.
    Prof. Knut Löschke resigns from the Softline AG Management Board
    Belgian company Softline Solutions N.V. established
    Softline Systems & Services GmbH established
    Acquisition of Belgian company ASIST BVBA
  • Acquisition of Norwegian company Stover AS
    Softline Solutions Netherlands B.V. established
    Relocation of Group headquarters to Leipzig
    Softline Solutions GmbH established
    Appointment of Prof. Knut Löschke to the Management Board
    100% acquisition of Prometheus GmbH
  • Sale of TradeMail Distribution GmbH
  • Appointment of Christoph Harvey (nee Michel) as new Chair of the Management Board
    Merger of TradeUp and Maily under the TradeMail Distribution name
    Acquisition of a further 5% stake in Prometheus GmbH
  • Acquisition of a 100% stake in Maily Distribution GmbH
    Softline AG acquires a 60% stake in Prometheus GmbH
  • Company founder and Supervisory Board member Peer Blumenschein retires from Softline AG as major shareholder
  • Sale of Swiss subsidiary; concentration on the core German market
  • Softline AG moves to Deutsche Börse AG’s General Standard
    Divestment of Rapid Plc, UK, Softline Benelux BV, the Netherlands, NPR Software Ltd., Ireland and WSKA S.A., France
    Trade Up Distribution GmbH, Offenburg, Germany established
  • Acquisition of UK company Rapid Group and Swiss company Trade Up
    Market launch of own brands WSKA and Orlogix
  • Initial public offering – on 14 February Softline is floated on the Frankfurt Stock Exchange’s Neuer Markt
  • Softline is one of the five best known companies in the IT sector in Germany according to the "online-offline 10/96" study by news magazine Spiegel
  • Softline established