History
Like many other success stories of the IT Industry, the Softline story literally started in a garage in 1983. 16 year old Peer Blumenschein began to buy software for small desktop computers in the US and sell it on the German market. Softline established itself as a well known "box mover" for PC software, started with online distribution and downloads as one of the first companies and jumped at the chance to raise capital on the New Market just before the crash. Today Softline AG presents itself with a motivated, stronger team, a new direction and is on course for huge potential growth.
Milestones
2012 | Reorganization of the Board: Harry Kloosterman leaves the company |
2011 | Appointment of Harry Kloosterman and Bernd Wagner as members of the executive board |
2010 | Acquisition of the Norwegian Stover AS Softline Solutions Netherlands B.V. established Head office is moved to Leipzig Softline Solutions GmbH established Appointment of Prof. Dr. Knut Löschke as member of the executive board |
2010 | Prometheus GmbH 100% acquisition |
2009 | TradeMail Distribution GmbH is sold |
2008 | Appointment of Christoph Harvey (née Michel) as a new chairman of the executive board Fusion of the TradeUp and Maily under the TradeMail Distribution A further 5% of shares of Prometheus GmbH are received |
2007 | Acquisition of 100% of Maily Distribution GmbH shares Softline AG purchases a stake of 60% of the Prometheus GmbH |
2006 | The company founder and board of directors Peer Blumenschein retires from Softline AG |
2005 | The Swiss subsidiary is sold. The focus is now on Germany as the main market |
2003 | Transfer of Softline AG into the General Standard of the Deutsche Börse AG Transfer of Rapid Plc, England, SoftlineBenelux BV, Netherlands, NPR Software Ltd., Ireland and WSKA S.A., France Trade Up Distribution GmbH established |
2001 | Acquisition of the English Rapid Group and the Swiss company Trade Up Introduction of their own-brands WSKA and Orlogix |
2000 | Softline floated on the 14th February at the Neuen Markt in Frankfurt |
1997 | According to the Spiegel study “online-offline 10/96” Softline is among the five best known companies of the IT industry in Germany |
1983 | Softline is founded |